Wednesday, January 16, 2013

SEO tools in Joomla

Joomla is a robust content management system used in most popular websites.It enables one to create the best site.It is the core of Search Engine Optimization.

Following are its tools:-

1. SEOSimple - Joomla experts incorporate SEOSimple into every site they build.It automatically uses a chunk of text from top of each page as its meta description.

2. ARTIO JoomSEF -  is designed to make your URLs perform better.
This tool will make your URL search friendly and make it comprehensible to humans too and boost your visitor numbers for your site.It supports to multilingual sites.

3. Joomap - This tool is very easy to use and simple to configure, it lets you create a sitemap and submit to all major search engines. It displays the normal Menu structure, Content categories, Sections and  categories in a hierarchical tree.
4. Auto -Frontpage - This tool ensures that your site is updated regularly.It automatically publishes all your new articles saving time and effort.When a situation arises in which there is no new content it will republish one of your old article to fill the void in your site.

5. JoomSEO - This tool automatically puts all the apt keywords in all right places for the best possible optimization.It is highly customizable letting you decide exactly how you want your meta keywords, descriptions,titles and heading tags.

Tuesday, January 15, 2013

Importance of Web

A web is a multi-based collection of information, services and sites supported by internet. It is an architectural frame work for accessing linked documents.It is a powerful GUI that presents the required information in a attractive way for the user.The World Wide Web contributes greatly to the creation of an ever-increasing global information database.

It has Simplified access to the Internet - The Internet provides access to mail, interactive conferences, network news, and is rich with information resources....but the Internet can be difficult to use and understand. The World Wide Web makes it easier to use the Internet.

It consists of the client and the server. The client (web browser) requests for a web page. This page is retrieved from the server.
Pages are viewed in a browser which fetches the requested
pages, formats and displays.Page fetching is done by the browser. Users work is only to click the mouse button
on the required link.

Sunday, January 13, 2013

Affiliate Marketing

Affiliate Marketing is a method of promoting web businesses in which an affiliate is rewarded for every visitor, subscriber and customer provided through his efforts.The affiliate will proceed to advertise the product in a number of ways, mostly online, by writing articles about the product, posting a classified ad, or pay to advertise the product.

In electronic commerce affiliate marketing means of achieving greater market penetration through websites who target specific groups of internet users.It is just promoting others people product and and earning a commision in return.

This way both the advertiser and the publisher is benefited. Advertisers get more sales of their product when many publishers (or affiliates) promote their product and Affiliates in turn generate revenue by promoting the product. Moreover Advertiser pays only when a sale is made so there is no risk of getting non converting visits like in some PPC (Pay Per Click) campaigns.

There are two ways to approach affiliate marketing .One can offer an affiliate program to others or can sign up to be another business's affiliate. As the business driving an affiliate program, you'll pay your affiliates a commission fee for every lead or sale they drive to your website.

Affiliate marketing is probably one of the quickest and cheapest ways to start making money online as you don’t have to create any products yourself.You simply link up a buyer and a seller, and you take a commission on the sale that has been referred by you.

Wednesday, January 9, 2013

What Is Digital Marketing.

Digital marketing is simply Online Marketing, it is a type of marketing that uses electronic devices which are computers,tablets,smartphones and celphones.It can be in the form of sending an email, optimizing search engine result (SEO), or displaying banner ads on a webpage to reach potential customers.Digital Marketing  typically involves using  the Internet to promote products and services to customers.  

Digital Marketing involves the use of digital technologies to create an integrated, targeted and measurable communications which help to acquire and retain customers.Digital Marketing is  the practice of promoting products and services using digital distribution channels, reaching targeted consumers, building iterative relationship with those consumers, and having the ability to produce measurable results. 

Digital marketing includes a plethora of Internet marketing techniques, such as search engine optimization (SEO), search engine marketing (SEM) and link building.

Digital marketing has become so powerful network of advertising, that with the introduction of “Double click” strategy of Google for internet, the world has become very close linking to each and every place conveniently. With the help of digital marketing, campaigns for promoting any product through internet has become very cost-effective and convenient.Digital Marketing platforms have opened a whole new
way of communication and have connected the world in multiple ways.

What is On Page SEO.

On page SEO is the process of optimizing our website content. This includes the text, images and links on our website. On page SEO involves making your website more search engine friendly. Arranging the meta tags properly within the specified limits will help you in better on page SEO work.Onpage SEO is the strategy followed to bring any keyword in the top search results.

There are several key factors of on page SEO which are as follows:-

1. Keyword density - Keyword density is defined as the percentage value of the number of times a keyword or phrase appears compared to the total number of words on a page.We should select keywords wisely because choosing too many keywords will result our website to be spammed.

2. URL Structure - We should denote search engine friendly URL's for our page as they get easily crawled.It is noticed that shorter URL's perform better in search engine results.

3. Using images - Using images in our text is a great way  to make your site more visually appealing and break up boring chunks of text. Images uploaded in our site have titles so we can assign those titles as page titles, this technique will help finding our site easily in google images.

4. Using Alt tags - Every image in our site should be described through alt tags because the crawler can't see the image in our site ,it can read only the text behind the image.Using alt tags will result our site to be easily crawled.

5. Fast loading website - If our site loads quicker than other websites then we will have a better chance to get a high ranking over them.Improving the speed of our site is the easiest thing you can do impress the major search engines.Google search engine takes website speed into consideration since it wants to give people a great search experience.

Monday, January 7, 2013

SEO tips and tricks

1. Enable Social Media Sharing - Enable as many social media sharing options on your website as you can. Install buttons for all the major social sites (Facebook, Twitter, LinkedIn) and others on every important page of your website. With these buttons, your readers can spread the word about the valuable and interesting content you have to offer.

2. Create a complete description for all the website sections and categories - Such description pages are ideal for optimizing a site and improving the page ranking. If the categories and sections are organized carefully, the site becomes easier to get traversed by both the visitors as well search engine spiders.

3. Cache should be turned on - If our site is searched in Google, then a common thing can be noticed, It's the size for each page featured in this reputed search engine. Also, if noticed properly then it can be seen that small sized sites are more popular with Google as well visitors. These sites tend to load faster when compared to big sites. There is a relatively easier way to make sites look smaller and perform faster. Simply Turn On the Cache in Global Configuration list and observe the difference.

4. Carefully choose keywords - It is always noticed that assigning too many keywords to a site can result the site to be spammed.So we should choose the keywords wisely by using Google's Keyword Tool.
This tool will help us to make a list of commonly searched keywords and phrases relevant to our content.
Once you've got them sorted out, scatter them strategically throughout your content, your headlines, and your sub-headers.

5. Avoid Cloaking - Site cloaking is the process of having one content for the users and an entirely different content for search engine spiders. This used to be popular few years back but now search engines have declared a ban on such practices.

6. Refrain from using popular keywords -  Don’t crowd your content with popular keywords such as “vacation” or “games”. Instead join a phrase before or after the popular keyword like “vacation tips” or “amazing games”.

7. Writing unique content - If the content in a site is fresh and new , there are high chances that it will be crawled quickly by the google crawler.

8. Adding new content regularly - If new content will  be added to our site then the google crawler will frequently visit our site to read the new content and in this way the rank our site will improve.

9. Never redirect to other domain - Redirecting to another domain sometimes results in banning from search engines. Search engines can be very hard to get back into if your site is banned by using redirection.

10. Dont hide text - Search engines understand CSS and font and background colors. They also recognize that a font-size of 1px is not going to be readable. Text that is hidden from your readers but visible to search engines is considered spam and will get your site banned.

Sunday, January 6, 2013

What is Black Hat SEO

Black Hat SEO is normally defined as techniques that are being used in order to rank higher on different search engines using prohibted tactics and ways.This is considered as unethical SEO. Black Hat SEO is more frequently used by those who are looking for a quick financial return on their Web site, rather than a long-term investment on their Web site

A black hat SEO uses grey shaded techniques and does not abide by the rules and regulations of search engines.Some of the unethical techniques used by a Black Hat SEO are

1. Invisible Text - It is usually done by setting up text’s font colour same as to its background to make them hidden. It is done to attract more search engine spiders. However, it is not a good way of attracting search engine crawlers and search engine users.

2.  Keyword Stuffing - By using a long list of keywords which are not even on your website content will lead your site to be penalized by search engines. The keywords you will use should go with what is encapsulated on your web page content. They should be relevant and coherent.

3. Doorway pages. A doorway page is a page built specifically for the purpose of ranking well in the search engines and without any real content of its own, and which then links to the "real" destination page, or automatically redirects there. Doorway pages are a popular choice of some SEO firms, although Google has cracked down on this and many webmasters saw their pages disappear from the index. Some SEO firms call their doorway pages something else, in an effort to fool potential customers who know enough to know that they should avoid doorway pages. But a doorway page is still a doorway page even if you call it something else. 

Black Hat SEO improves search engine rankings by strategies considered to be spammy by search engines.Black hat methods adopt unethical methods to redirect visitors into their websites. Black hat techniques are easy to implement and therefore work in a swift manner. When caught by search engines the that site can be downgraded or in extreme cases thrown out.