Digital marketing is simply Online Marketing, it is a type of marketing that uses electronic devices which are computers,tablets,smartphones and celphones.It can be in the form of sending an email, optimizing search engine result (SEO), or displaying banner ads on a webpage to reach potential customers.Digital Marketing typically involves using the Internet to promote products and services to customers.
Digital Marketing involves the use of digital technologies to create an integrated, targeted and measurable communications which help to acquire and retain customers.Digital Marketing is the practice of promoting products and services using digital distribution channels, reaching targeted consumers, building iterative relationship with those consumers, and having the ability to produce measurable results.
Digital marketing includes a plethora of Internet marketing techniques, such as search engine optimization (SEO), search engine marketing (SEM) and link building.
Digital marketing has become so powerful network of advertising, that with the introduction of “Double click” strategy of Google for internet, the world has become very close linking to each and every place conveniently. With the help of digital marketing, campaigns for promoting any product through internet has become very cost-effective and convenient.Digital Marketing platforms have opened a whole new
way of communication and have connected the world in multiple ways.
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